UCLA Magazine says, “What are the secrets of a winning job hunt? Few experts offer advice as intriguing – or usable – about that quest as Arlene Barro, president and CEO of L.A.-based barro global search, inc…”
Right Fit Branding
“If you don’t understand THAT YOU HAVE A BRAND, you can’t sell it.” – Dr. Arlene Barro
No interviews? No job offers? Wrong job offers? Whether you’re a new college graduate or a highly successful executive, you need branding to capture the right job. Dr. Arlene, Branding & Hiring Expert, has the perfect solution—a distinct, recognizable, and intriguing brand. Employers must grasp your brand in a flash. Your brand has two sides like a coin: the written script (resume) and the verbal broadcast (interview). And you must know how to brand both sides. Dr. Arlene can help you. The key is creating the right brand first.
“If you don’t understand WHAT YOUR BRAND IS, you can’t sell it.” – Dr. Arlene Barro
To hear your next employer say, “You’re Hired!” you must convince that employer that your brand is the Right Fit for them. If you’re having difficulty getting interviews and job offers, let’s figure out the power of your brand right now. Then you’ll know what needs to be fixed and fix it with Dr. Arlene.
To discuss the power of your brand, call Dr. Arlene at 310-443-4277 to arrange a time to speak with her.
“Dr. Arlene Barro is a breath of fresh air in today’s tumultuous job market. Dr. Barro should have her own nationally broadcasted program: ‘Dr. Arlene, The Career Guru’. Much like Dr. Phil and Dr. Oz, Dr. Barro is a charismatic expert in her field. Dr. Barro gives her clients employment hope and specific behavioral modifications using her dynamic and empowering method of personal branding. Dr. Barro coached me to a successful career change, following an unexpected and difficult job loss. She gave me the skills I needed to move from a ‘woe is me mindset’ to an ‘I can and will take charge of my future’. The lady has a gift and she wants to share it!”
—Patti Thrailkill -- Independent Consultant
“The Readers Digest version of my story is this. I had my standard functional resume out to companies and websites that were a direct fit for my background. Most of the time I received a stall, an automated ‘no thank you’, or no response at all. Then, I contacted Dr. Arlene Barro for her to work with me to create a branding package. I resubmitted my new branding package, which included more than a resume, to those same companies that had not responded to me. Then I received emails and phone calls expressing interest in me. In the first 90-days, I had three final interviews and two offer letters. I was now in the driver seat of my own career again. I was afforded the rare luxury of cautiously choosing my next career. I credit this luxury to Dr. Arlene Barro’s Right Fit Method and learning how to build and present my personal brand.”
“My company was in the process of being sold, and I just started interviewing when I met Dr. Arlene Barro. She helped me identify and focus on the criteria that were most important to me, which then became the blueprint of the Right Fit position. Open to relocation, I conducted a national search which generated several opportunities. I consulted with Dr. Arlene before and after each interview as I was traveling across the country. She worked with me to identify and overcome objections and strategically follow up after the interviews, which lead to more than one job offer. I found a great job which is my Right Fit position and will continue to work with her to delineate my brand as I continue to grow as a senior executive.”
“Once you truly understand branding and incorporate it into your resume and mindset, your job search and your results will start to change. Recently, I received the attention that I deserved from a potential employer. They focused on the unique words that were created to convey my brand and specialties that I had to offer. Through a series of discussions with Dr. Barro, I discovered and/or identified my key attributes and unique skills. With this information, I was able to develop my brand so that any potential employer would understand very quickly what I had to offer. Dr. Barro's unique approach has helped me to understand what I require from a potential employer. This approach will better ensure that both my future employer and I are a good fit for one another which will increase the chances for a good partnership and relationship.”
— Michael Conkey, CPA -- Vice President of Accounting & Finance, New Indy Containerboard, LLC
"After a long career in one company and two years of retirement, my interviewing skills and brand awareness were poor. Dr. Arlene asked the right questions and had the right advice and suggestions to help me create a brand that reflected my experience, skills, and desires. As well, Dr, Arlene’s book “WIN Without Competing!” and her coaching helped me to build the interviewing skill set necessary to manage the interview and to clearly and succinctly deliver my message and brand. As a result, I was hired for a better and higher paying position than that for which I was initially interviewed. Without Dr. Arlene's mentoring, I would still be searching for a new position."
— Stephen Snyder, MBA -- Financial Consultant, Health Care Service Corporation
MASTERING THE RIGHT FIT METHOD _____________________________________
Select the program that is the Right Fit for you now.
You’ve been told how to dress for an interview. The big day is here. You look in the mirror and say, “I look great.” That’s fine, but are you really ready to go on stage? An interview is a performance: like it or not. Let’s get ready to go on stage. The interview game you’re going to play is called WIN Without Competing. To WIN, master a set of strategies incorporated in the Right Fit Method which are the rules of the game.
The Platinum Program
Dr. Arlene will create a customized program just for you to diagnose your current career needs. This program will include a unique composite of the Bronze, Gold, and Silver Programs. Call Dr. Arlene at 310-443-4277 to start the process of branding you for career success.
The Gold Program
The Total Package: The Flawless Fit™
Perhaps you’re uncertain about whether you’re an employee or entrepreneur, which career path you should pursue or how to achieve your career goal. Troubled times can be positively viewed as an opportunity for self-discovery, renewal, and growth. Mastering the Right Fit Method will enable you to become The Total Package: The Flawless Fit to capture the Right Fit position or succeed as an entrepreneur.
You will learn the 7 steps of the Right Fit Method:
•Your Core Identity: Know Thyself Now •Set the Standard: Forget the Competition •Shape Your Brand: The Right Fit •Sell Your Brand: Package to Pitch •Share Your Brand: Manage the Process •The Calculated Close: Finish the Deal Before It’s Done •The Total Package: The Flawless Fit
Once you’ve mastered all seven steps, you will have a new mindset and unique strategies which will enable you to WIN Without Competing in your career and in your personal life forever. It’s All Up To You.
The Silver Program
It’s the employers’ marketplace. To hear “you’re hired,” YOU must stop the employer from wanting to interview a parade of candidates. Using my Right Fit Method is the key to success. In our Power-Prep sessions you will learn to:
•Shape Your Brand: Create the Right Fit resume to match the specs of the position, how to overcome objections such as short stints, and use my Resume-Ref™ technique which I created. Your resume must incorporate your achievements which you will express in a style that will make you stand out. Your resume is the written broadcast detailing step-by-step why you are exactly the Right Fit for a specific position.
You’re probably wondering if this resume will be the Right Fit for other positions. In some cases, yes. If you need to change it, you will be able to do this effortlessly because you will understand the principles of how to create the Right Fit Resume.
Food for thought: Do I send my resume first or should I arrange the interview before sending the resume?
•Sell Your Brand: It’s time to do a verbal broadcast. To ace the interview YOU must communicate why you are the Right Fit for the position. It’s not uncommon for employers to search for flaws. You need to figure out in advance what those are and the Right Fit Way to eliminate or minimize them. Knowing how to use my signature questioning techniques of Pick, Probe, and Pitch will help you discover what the job really is, how to match the specs, and figure out whether it’s the Right Fit for you. Remember, accepting a new job is like accepting a marriage proposal. You want the relationship to work. You don’t want a quick divorce!
•Share Your Brand: YOU must Manage the Process which means that you, not the employer, take charge of the interview. You want to have a conversation with the employer in which you concurrently show you are the Right Fit, dispel objections, and uncover new information about the position and the company. To share your brand effectively, YOU must be a master strategist.
The Right Fit Method is a powerful tool. Use it wisely. It’s All Up to You!
The Bronze Program
Perhaps you want and need little jumpstarts to get you ready for a particular interview or you are interviewing again after working a number of years in the same job. Learn how to:
•Arrange in-person interviews without sending your resume first •Stop the employer from interviewing other candidates after they interview you •Ask divergent-thinking questions at the interview to reveal the truth about the job •Sow the salary seeds on the first interview to test the waters •Take charge of your interview, create the exquisite fit, and get the offer
How the Programs Work
The Gold Program has 7 components. You should select this program if you want to master the entire Right Fit Method. If you need to figure out your Core Identity now, then this one component can be coached separately. Otherwise, you should consider the entire package.
For The Bronze Program and The Silver Program you can select individual components such as: Sell Your Brand, Share Your Brand and Arrange in-person interviews without sending your interview first. You should select one or more components of either or both programs to match a specific need.
Cost: The fee is based on an hourly rate. The total number of hours that you need will be determined by how fast you learn. For TheBronze Program, there is a 30 minute minimum.For The Silver Program and The Gold Program, a one hour minimum is required.
PLEASE NOTE: Dr. Arlene's standard hourly rate is $250.00 per hour. To assist the unemployed only, the rate has been reduced for a limited period of time. If you are self-employed and this is your major source of income, then you are not unemployed. In this situation, the fee is $250.00 per hour.
Payment Method: Pay by PayPal or personal/business check. *If you are paying by PayPal, make sure to select the "Instant Transfer" option. Otherwise, the payment will be delayed.
Make checks payable to: barro global search, inc.
ATTN: Dr. Arlene Barro Founder & CEO barro global search, inc. 10940 Wilshire Blvd. Suite 1600 Los Angeles, CA 90024
To discuss these programs and to figure out which one is the Right Fit for you, email Dr. Arlene. To arrange an appointment with Dr. Arlene, call 310-443-4277. Coaching packages are available.
Preview the Pricing of the Programs:
Note the Following: Prepayment is required at the time the appointment is arranged for each coaching session. 48 hours notice is required to reschedule a coaching session. If the session occurs on Monday, then rescheduling must occur no later than 10am PT on Thursday. If you are not available to take a coaching call, you will be charged for that session. Then, you will need to schedule a new appointment.
Dr. Arlene's Interview of Coaching Client Laurie
"More than 10 years ago, I created the Right Fit Method,TM which I have successfully used to place and coach candidates in the United States and abroad. Eager to share my system with candidates, employees, and employers, I decided to write a book, WIN Without Competing! Career Success the Right Fit Way.
"To communicate the essence of the Right Fit Method, I asked 'Laurie,' one of my coaching clients, to share her thoughts about her coaching experience with me so that I could share it with you. I interviewed Laurie after coaching her to "stardom" . . . the Dean of a School at a university, which is her first high-level management position." Read Dr. Arlene's interview of Laurie after you learn about "Mastering the Right Fit Method."
Highlights from the Interview
Q:Why did you call me to coach you?
A:"Because I knew I wanted another job. I was unhappy with my current job. I wasnít getting anywhere on my own, and I was getting desperate."
Q:How did you know you were desperate?
A:"My son was going into high school. If I didnít act now, I would have to wait another four years."
Q:How did you hear about me?
A:"I saw you two years ago speaking at a professional association. Even then, I was not really happy with my job, but I wasnít ready to do something aggressive."
"You were radically different from my traditional headhunter colleagues. You were organized and had an approach that was different and proactive, rather than letting someoneís resume sit in oneís filing drawer. You told the meeting audience that the candidate needed to take charge."
Q:When you called me, did you know what you needed to learn from me?
A:"No, but hoped that your approach would create activity with a successful outcome."
Q:What ASSUMPTION did you make about your son that was incorrect?
A:"My one big anxiety was the impact of the move on my son. I assumed that I would have a problem."
But actually: "It turned out not to be a problem. You were right."
Q:When we started to work together, you were reluctant to move and you focused more on your personal situation rather than professional growth. What prompted you to change your focus?
A:"I started interviewing for jobs that offered professional growth. I decided that I could do it. I had been concerned as to whether I had the skill set to do the higher level positions."
"You said, 'You have to put time into this. I donít care about the dinner dishes and the papers due next week, or the dog that needs to be walked. If you are going to get a new job, you need to focus on the tasks required to get that job. By next week, you must . . ..' Then weíd have a list. I knew that Iíd better get my list done by the time we talked."
"You gave me a mandate to take the time to do what needed to be done. You kept telling me that you have to focus on yourself."
"I was highly stressed. My hair was falling out. I wasnít sleeping. I lost weight. I was a wreck."
"You said, 'Think of what you can do to reduce your stress to focus on the job issues: personal, current job, and family. What can do you do to create an extra hour?' You kept reminding me that if I didnít get the better job, all these other things would not get better."
"You built my self-confidence. You showed me how to reduce my stress in several different ways. Then you said, 'You arenít getting the job that you want on your own because you arenít Managing the Process,' which you insisted that I do."
"You were task-driven, rather than feelings-driven. Managing the Process was task specific and concrete: step by step. My friends supported your approach."
Q:To prepare for interviews, we talked about what was important to say to the employer to show why you are "the Right Fit." I refer to this as "Packaged to Pitch." TM Were you ever asked about your management experience?
A:"I had managed 8 or 10 people many years ago. I convinced them that I could do it. I told them that I had managed a wide array of people. I gave them an appreciation of how I manage in different circumstances. I told them that the faculty wants to be independent, and that I needed to empower them rather than micro-manage them."
Q:How did Managing the Process help you close your offer?
A:"I didn't give up. I continued to Manage the Process to get the offer which had not come. You told me to ignore the rumors that they were re-opening the search and Manage the Process until the deal was done."
Q:Throughout the time we were working together, I emphasized the need to forget about the competing candidates and focus on showing that you were the Right Fit for the position for which you were interviewing. How did this mindset help you?
A:"My anxiety was reduced. I was less worried about the competition. I did no research to find out who they were."
"I always focused on showing them why or how I was the Right Fit. Your words reminded me to emphasize the positive."
Q:What else would you like to say about the coaching method that I use?
A:"The weekly reporting on tasks was helpful. It gave me a timeframe in which to get them done. I reserved an hour of quiet time to determine what tasks were done."
Q:What would you tell others about working with me?
A:"We developed a nice friendship working together by phone."
"The coaching process led to discovering more about myself."
"Laurie and I worked together for nine months. Using the Right Fit Method, she made amazing changes in her behavior and achieved her professional and personal goals. Managing the Process is still not easy for her and for most of us. If you feel overwhelmed, you are NOT Managing the Process!"
No one else teaches Right Fit Branding. You can present yourself as the One Right Fit and capture your dream job.
Let's begin working together now. Your brand awaits you!