Tune in on Wednesdays at 5PM PT or Listen to the Archived Shows!
Do you want to be an Entrepreneur on the Move? To learn more, email Dr. Arlene or call 310-443-4277.
Entrepreneur Dr. Arlene Barro Los Angeles Business Coach Mentors Entrepreneurs Coast to Coast
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“Setting the Standard is the key to business success.”
Dr. Arlene Barro, Founder & CEO, barro global search, inc.
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Dr.
Arlene, the creator of the Right Fit Method, advises a wide array of
business owners who are at different stages of evolution:
Starting up... putting the pieces in place
Struggling... tottering and uncertain about next steps
Stagnating... stuck and no definitive plan
Sprinting... moving at top speed but not necessarily reaching the goals
Whether You Are Starting up Struggling Stagnating Or Sprinting,
Dr. Arlene’s Right Fit Method has unique branding solutions to enable you to set the standard.
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The Borders Story
Borders
filed bankruptcy in February 2011. Why? They did not know how to manage
their brand. They recognized that they were losing money. They made the
erroneous assumption that if they would sell a wide array of products
other than books online that would save their company. They should have
figured out how to differentiate their brand in order to motivate
customers to walk into their stores, and buy books. Instead, they
destroyed their brand. Remember, it’s all up to you to create a brand
that is sustainable. To learn how to sustain your brand, talk with Dr.
Arlene.
Could you have saved Borders?
If so, what would you have done? Share your solution with Dr. Arlene. Perhaps your solution will be posted on this web page.
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Call Dr. Arlene at (310) 443-4277 or email her to arrange a time to speak about your entrepreneurial needs. Be sure to state whether you are Starting Up, Struggling, Stagnating or Sprinting.
